CES: Leading automakers are betting on Mobileye

Volkswagen Group uses maps for driver assistance systems, Ford and Zeekr announce new Mobileye-based series projects.


  • Together with VW, Ford and Zeekr, Mobileye announces new programs at CES 2022 based on Mobileye's technologies for mapping, advanced driver assistance systems (ADAS) and autonomous vehicles (AV).
  • With Travel Assist 2.5, the Volkswagen Group is using Mobileye's crowdsourced mapping technology to enhance convenience features in driver assistance systems, such as lane departure warning, in VW, Škoda and Seat brand vehicles.
  • Mobileye and Ford's long-standing relationship deepens with strategic collaboration: Mobileye's Road Experience Management™ (REM™) technology will be integrated into Ford BlueCruise to provide Level 2+ (L2+) hands-free ADAS solutions for multiple makes and models.
  • Mobileye and Zeekr – Geely Holding Group's global premium electric mobility brand – announce joint plans to offer an all-electric, self-driving personal vehicle powered by Mobileye Drive™ by 2024.

LAS VEGAS, 4. January 2022 – During an Intel press conference today, Intel subsidiary Mobileye announced several new strategic collaborations, to transform the driver and passenger experience worldwide. Collaborations with Volkswagen Group, Ford and Zeekr illustrate the breadth and innovation of Mobileye's ADAS-to-AV technology.

Also unveiled the Mobileye EyeQ® Ultra – Mobileye's first AV-on-chip (AVoC) designed specifically for Level 4 self-driving vehicles.

"Our partners are demonstrating that innovation is at the heart of their future strategies and are relying on Mobileye to help them realize their visions," said Professor Amnon Shashua, president and chief executive officer of Mobileye. "As a trusted partner, Mobileye works diligently to deliver scalable ADAS-bis-AV solutions that exceed our customers' expectations while moving the industry forward. We are grateful for our continued collaboration and look forward to setting new industry standards together."

More information: Mobileye at CES 2022 (Press Kit)

New contracts and product projects include:

  • World's first application of "swarm data" for driver assistance systems: Volkswagen Group is the first automaker to use Mobileye's map data to extend the convenience and safety of driver assistance features worldwide.
    Mobileye Roadbook™ is a crowd-based cloud database with ultra-precise, high-resolution maps. Swarm data is aggregated from vehicles equipped with Mobileye technology worldwide. VW is using this data to enhance the driving experience and availability of Travel Assist 2.5 significantly improve. For example, Travel Assist, including lane departure warning, will be offered in many areas without lane markings, when available. Mobileye's proprietary road experience management technology automatically aggregates and generates AV maps in the cloud, providing a global and scalable mapping solution for automated vehicles. The Roadbook-enhanced Travel Assist feature will soon be available in Volkswagen, Škoda and Seat electric vehicle (EV) models based on Volkswagen's MEB platform.Professor Shashua and Dr. Herbert Diess, CEO of the Volkswagen Group, recently tested Volkswagen's new Mobileye-based Travel Assist functions in an ID in Munich, Germany.4 vehicle. During the test drive, Diess noted several advantages of using REM technology. "It's a definite plus to use real driving data instead of maps … everything works well, and the car basically follows that passenger car without any input from me," he expressed.
  • Ford and Mobileye Deepen Longstanding Collaboration: Ford and Mobileye have announced plans to expand their strategic partnership. Ford will use Mobileye's Road Experience Management (REM) technology in future versions of Ford BlueCruise. This technology enables customers to control their vehicles hands-free while being tracked by a camera. This detects whether the driver:in is focused on the road. The additional collaboration leverages Mobileye's REM to extend true hands-free driving on pre-qualified sections of interstate roads with separated lanes, building on Ford's available Adaptive Cruise Control with stop-and-go and lane-centering technology. The companies are also collaborating on an open Mobileye platform. This will enable Ford to develop and integrate its own solutions to make driving safer and easier in the future.

"Ford has been developing new vehicle technologies that make driving easier and safer for customers for more than a century," said Jim Farley, Ford president and CEO. "We are pleased to work with Mobileye on a platform that supports our development of next-generation autonomous technologies. Our investment in these solutions will enable us to improve the driving experience for our customers."

  • First self-driving personal vehicle with Mobileye Drive™ technology: Mobileye and Zeekr, Geely Holding Group's global premium electric mobility brand, will further expand their partnership to build a new Level 4-based all-electric vehicle. Integral to this are Mobileye True Redundancy™ sensor technology, REM mapping technology and responsibility-sensitive safety (RSS)-based driving strategy, as well as the Geely SEA architecture's redundant braking, steering and power systems as part of an Open EyeQ concept that enables seamless integration of Mobileye and Zeekr technologies. It is said to be the world's first L4 private vehicle, which will initially be available in China in 2024. Global launch to follow.

"Mobileye is a strategic partner for our mission to develop lifestyle vehicles for a sustainable and autonomous transportation future," said Andy An, CEO of Zeekr Intelligent Technology. "Our partnership underscores Zeekr's and Mobileye's joint ambitions to lead the ADAS and AV industry globally. Zeekr welcomes open collaboration that enables integration of technology expertise to create a more sophisticated autonomous mobility experience for our customer:s."

The press conference continued with the world premiere of the Udelv van, a purpose-built autonomous delivery vehicle without a driver's cab, powered by Mobileye Drive. As announced last year, Udelv plans to produce more than 35 by 2028.000 Mobileye-operated vans, with commercial operations scheduled to begin in 2023.